About us

Expert care for every step you take

Our Mission

A holistic approach to foot health, delivering personalised solutions for better alignment, movement, and comfort.

Meet the Team

Our team is built on a foundation of deep expertise, blending years of clinical experience with a passion for high-performance sports to deliver unparalleled custom foot care.

Hugo Cauvas

Hugo CauvasTechnical Director

Over the last 10 year I have developed my skills in biomechanical assessment and orthotic manufacturing. I started learning alongside my father Norbert, the founder of Foot Factor and supplemented this a diploma in Foot health and qualifications at Sidas/Podiatech in Voiron France. As technical director I work along wide our in-house Podiatrists and liaise with closely with consultants, physiotherapists and other health professionals in our network. I pride myself on attention to details and providing our clients with high level solutions to their orthotic and biomechanical needs.

With a strong background in sports, I have raced bikes at a national level. My other great passion is skiing and mountaineering, this has lead me particularly to Val d’Isere, France. Where I have spent many seasons and had the opportunity to work with World Cup ski racers. This experience has been invaluable in both the medical and sports sector when creating Bespoke orthotics for our clients in London.

During my time at Foot Factor I have worked with numerous professional athletes most notably cyclists from the INEOS Grenadiers, Jumbo Visma, Groupama FDJ, Bahrain Victorious and the French and British Olympic teams. Since 2021 I have built a close relationship with The London Lions basketball team and continue to support their players with Foot Factor orthotics.

Matthew Collison
Matthew Fitzpatrick
Kristin Hayward
Norbert Cauvas

Our History

Our journey from the French Alps in the 1980s to our London clinic today is shaped by a singular passion for improving movement.

  • 1980

    The Foot Factor story began in the French Alps in the 1980s. Our founder, Norbert Cauvas, was a pioneering ski boot fitter in Val d’Isere, where he developed a passion for creating comfort and performance at a time when custom insoles were in their infancy.

  • 1990

    Throughout the 1990s, Norbert honed his unique techniques in research and development, working with elite athletes from cycling, skiing, F1, and more. This passion and expertise were passed on to his son, Hugo, from a young age.

  • 2000

    In 2000, Norbert brought his pioneering skills to the UK, creating Foot Factor in central London. After opening our first dedicated clinic at 40 Great Portland Street in 2012, we continued to build our reputation for excellence.

  • 2021

    Due to health reasons, Norbert retired from Foot Factor in 2021, proudly passing the torch to Hugo who continues his unique orthotics crafting legacy. Diagnosed with Ataxia in 2008, Norbert faces progressive mobility, speech, and independence challenges. Despite this, he remains an important, supportive part of the Foot Factor team, enjoying outings with his Tri-Ride wheelchair, family, and friends.

  • 2021

    A new chapter began in 2021 when Hugo Cauvas became Technical Director. He was joined by Podiatry Consultant Matt Collison, forming a unique team that combines deep expertise in both custom orthotics and clinical podiatry.

  • 2025

    Now, in 2025, we are proud to celebrate 25 years of Footfactor. We are expanding into a new, larger space to accommodate our growing team and services, while remaining true to the personal, professional, and reliable service that has defined our legacy.